About Regis Salons

Regis Salons is the central brand of The Beautiful Group, the largest owner of luxury salons and spas in the world. The business consists of many brands across both the US and the UK, including Regis Salons, Supercuts, Mastercuts, Sassoon Salon, and others. The brand has changed ownership multiple times, so this project focused on stewarding the brand into the modern era while retaining the core that once made it so great. Regent LP acquired Regis and its subsidiaries in October 2017.

Challenge

As the in-house graphic designer at Regent LP, I was deployed on the newly acquired Regis Salons to oversee the management and production of graphic design and marketing materials. I worked on bi-monthly marketing campaigns from conception to finished artwork, often playing many roles during the production process. This was an exhaustive role that involved countless hours of communication, management, inventory, and design production. In addition to print materials, I was responsible for designing the websites for multiple brands in the US.