About Current

Current® began in 1950 at the foot of Pikes Peak in the Colorado Springs home of Orin and Miriam Loo. Orin, an artist and printer, owned a small publishing business, and Miriam thought the postcards he produced would make a good fundraising product. She began a mail-order campaign to 500 ministers asking them if their church groups would sell the postcards. Her idea was a great success, and soon the family began producing a full catalog of beautifully designed greeting cards, recipe cards, and other paper products.

Today Current Media Group LLC, is a multi-brand direct marketing company with more than 2,000 products and millions of customers, while still retaining its friendly family feeling.

Challenge

As a company that began as a traditional offline catalog, the business needed an overhaul of their ecommerce websites and platforms across their brands. As the in-house graphic designer at Regent LP, I was deployed on the Current Media Group project and tasked with creating a design system for web prototyping that could be used by the internal product team to quickly create wireframes and concepts for the new website designs. As the overhaul and migration was very large and involved complicated system and database migrations, it was important to have clear guidelines during the conception phase so that all teams could stay on the same page.