About The Beautiful Group

The Beautiful Group is the largest owner and operator of luxury salons and spas in the world. It is the parent company for numerous different salon brands, so the logo and identity needed to be restrained and elegant without getting too intrusive.

Challenge

As the in-house graphic designer at Regent LP, I was responsible for developing a visual identity for The Beautiful Group, which was created as an umbrella business for all of the salon brands that Regent acquired.